Matsushita, National, Panasonic → “Panasonic”

Matsushita Electric Industrial Co., Ltd. has announced to change its company name to “Panasonic” to strengthen the world brand name on 10th January. (The company productions; Lumix for digital camera, Diga for blue-ray disk recorder, Viera for plasma TV etc…)

Matsushita has distinguished the brand name for products; digital electrical appliances for abroad such as plasma TV are called “Panasonic” and white goods for domestic is called “National”.

The company is aiming to appeal the name in foreign markets to compete with other brand by uniting “Matsushita”, “Panasonic”, and “National”.

The origin of “Panasonic” is the created word, “Pan” and “Sonic”. Pan means known throughout the country, and Sonic means sound. Therefore, it totally means/wishes to let the sound of company be known throughout the country.

I think this is a good idea to unit all brand name in one, I somehow feel a bit sad to loose Matsushita and National name at the same time though. Anyway, it is likable to compete and appeal electronic brand in the world, them it will bring costumers good effects.

Do you have any Panasonic product?